Take one and call your doctor in the morning (for a good drug deal)

Take one and call your doctor in the morning (for a good drug deal)

Ever see one of those red boxes with blinking LEDs offering cents-off coupons for Oreos in the cookie aisle, or Tide in the detergent aisle? Ever see a video display that springs to life when you pass by? In the prescription drug business, where drug-makers are looking to compete with OTC (over-the-counter) remedies that treat … Continue reading

Redefining the outsourced supply chain

Redefining the outsourced supply chain

To state the obvious, contract packaging is rapidly evolving. The core outsourced-packaging function is easily understood, but the form and function of the contract packaging organization is a moving target. Decades ago, a co-packer was defined by the machines the company had on the floor. By Bob Sperber; original post here. Packaging-specific services remain a … Continue reading

Animal-health pharmaceuticals are jumping the ‘ethical channel’

Animal-health pharmaceuticals are jumping the ‘ethical channel’

Loss of sales exclusivity to big-box stores and online pet pharmacies add to veterinarians’ business woes By Bob Sperber, for Pharmaceutical Commerce. On its own, the animal-health business, growing at roughly 5% annually for the past several years, would not be considered a hot investment opportunity. But by comparison with the human-health pharma business—which actually … Continue reading

With coupons, pharma is saying ‘Let’s make a deal’ to consumers

Pharma marketers become adept at refining coupon and voucher programs, while technology options multiply. Meanwhile payer criticism mounts By Bob Sperber; posted @ Pharmaceutical Commerce. While sampling has been the traditional method of getting patients to try new therapies, the use of coupons or vouchers—often targeted directly to consumers rather than physicians—are on the increase. ” … Continue reading